Stop Eating Frogs
Mark Twain famously said, “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” In recent years this has become a particularly popular sentiment amongst entrepreneurs, used as a reminder to not procrastinate in completing disliked chores. Small business owners typically have to manage so many different aspects of their company, it's inevitable that there will be some tasks they dread.
For many, their "frog" is accounting.
But, here's the secret...for some people, frog is a delicacy.
We may be in the minority, but, at The Bookkeeper, accounting and finance aren't just something that pays the bills. We actually find a lot of it fun.
Here are a few of our services which, though business owners typically find distasteful, we really enjoy.
Developing Business ProceduresYou know the only thing more fun than reading a collections procedure manual? Writing a collections procedure manual. It combines several of the things we love, like research, technical writing, and custom-tailoring business practices to an individual company. What's not to love?
Of course, we've heard some people refer to research as "boring" or technical writing as "tedious". But we feel the same way about SEO optimization and, apparently, some people enjoy that.
Budgeting
Budgeting seems to have a negative connotation for a lot of people. A budget is seen as something constraining. But we think budgeting is awesome. You get to look at all your revenues and expenses, and figure out where you can save or earn more money. Who doesn't like having more money? A budget lets you make plans and take steps to achieve your goals. Not knowing your budget is like driving blindfolded. Maybe exciting for some, but too risky for us.
Debt Repayment Plans
A lot of people who are in a great deal of debt don't like to think about how much debt they're in. Of course, ignoring a problem doesn't make it go away.
For business owners overwhelmed by debt, figuring out a way to repay it all is too big a frog to eat. Much easier to just make the minimum payments and try not to think too hard about those rising balances. Fortunately, we love writing debt repayment plans.
Like so many problem, debt seems a lot bigger when you're in the middle of it. That's why we enjoy taking an objective, mathematical look at the problem, and coming up with a tangible, step-by-step solution to eliminating it. And it is so exciting to show someone how they can, often without even spending additional money, be debt-free and have savings built up in, frequently, as little as five years.
Profitability Analysis & Pricing Strategies
Some people may be put off from some aspects of accounting because of the math involved, particularly when it comes to things like calculating gross profit margins. We at The Bookkeeper are huge fans of math, perhaps because of its consistency and objectivity or, perhaps, as the great philosopher Cady Heron stated, "Because it's the same in every country." (Yes, both Mark Twain and "Mean Girls" quotes in one article. Small business accounting can be very culturally relevant.)
Math is especially useful when it comes to looking at which products or services provide higher revenues or greater returns, and where prices can be raised to improve profitability. Using a little bit of math and research to make more money, without having to sell more or perform more work? That's fun.
These are just a few of the services we provide for our clients, not just because our clients find them difficult or loathe doing them, but because we actually do find them interesting. Where the client sees a live frog, we see a perfectly seared filet mignon.
If there's some chore in your business which you simply despise completing on a daily basis, whether it's finance-related or something else, consider whether it's worth it to you to pay someone else to eat that frog.
You're in business for yourself, so why do something you hate?
How much are you paying for your free lunch?
"There's no such thing as a free lunch." Anyone who has taken even the most basic economics course has heard it. But what does it mean, exactly?
The "free lunch" idiom is frequently used to simplify the concept of opportunity cost, in that, even as you accept a free lunch, you miss out on other opportunities during that period of time. Investopedia defines opportunity cost as, "The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action."
It's a fairly basic definition and it's one that most business owners understand...in theory. However, for many entrepreneurs, the desire to keep costs low can cycle into a "do-everything-yourself" mentality, which, in turn, lends to missed opportunities.
To better illustrate this issue, consider Janice, professional photographer (and fictional entrepreneur we created for this example).
After experiencing a great deal of amateur success, Janice has decided to become a professional photographer full-time, and open her own studio. She determines that her new business needs the following things:
- A photographer
- Photo editing
- Someone to answer the phone and schedule appointments
- A website
- Bookkeeping
None of this looks too hard to start with, and Janice figures she can handle most of it. She's got the photography and photo editing skills already and, until she can afford to hire a receptionist, she can just take business calls on her cell. There are plenty of places online where anyone can build a free website, and she can keep track of her own business financials throughout the year and figure it all out with TurboTax in April. For a great photographer and hard worker, this shouldn't be any problem.
Of course, things don't go as simply as Janice has predicted. Her phone rings with appointment requests while she's in the middle of sessions and, by the time she calls the prospective customer back, they have already booked with someone else. Her shoots run long because she has to change backdrops, arrange props, etc. by herself. Her days are so busy she has to stay up late working on photo editing. The website she built is...okay, but comes across as generic and slightly amateurish. She's not entirely sure how her bookkeeping as going because, with everything else going on, it's been the last thing on her mind.
On top of all that, she's started to notice that her business needs some things she hadn't planned for, including:
- Photographer's assistant
- Studio cleaning
- Basic legal documents
For the sake of comparison, let's assume Janice continues to do all of this herself. Let's look at how much money she is saving.
Receptionist - $9/hour
Website - $500
Bookkeeping - $500/month
Photographer's Assistant - $12/hour
Cleaning - $8/hour
Basic legal documents - $300
It looks like Janice has saved her business a lot of money through her strenuous efforts and "can-do" attitude. However, we have to factor in the opportunity costs.
Let's take a look at what each of these things Janice is doing herself, each "free lunch", cost:
Receptionist - Missed income from lost appointments; positive word-of-mouth; professional image
Website - Lack of professional image; loss of referrals; missed income
Bookkeeping - Missed deductions; increased risk of audit
Photographer's Assistant - Shoots take longer so fewer of them can be scheduled, leading to missed income
Cleaning - Time and energy diverted away from more profitable activities, such as photo editing and networking
Basic legal documents - Increased legal vulnerability; loss of time
So, when you weigh all the opportunities to genuinely build her business which Janice has lost while she was busy doing everything else, how much money did she really save?
Now, this isn't to say that you should farm out every task you dislike (particularly early on, when small businesses are susceptible to cash flow woes). However, it is key that, before committing yourself to something outside of your wheelhouse, you measure the benefits of DIY versus outsourcing. In many cases, the opportunity costs will be greater than you think.
5 Signs You're Ready to Hire an Accountant
Of course, assuming all goes well, most businesses reach a place where they do need to hire an accountant. The trick lies in knowing when you have gotten to that point.
We have identified five simple signs that your business is at that point. If you see yourself anywhere in the following list, it might be time for you to start searching for an accountant.
1. When you're presenting your business. This is an easy one. Everybody knows that you need pristine books whenever you're opening your business to inspection. Whether you are applying for a loan, interviewing a potential partner, or looking to sell, you want to showcase your business in the best possible light. Preparing your financial statements for close investigation entails a lot more than running a few reports. If accounting is not your area of expertise, this is really a time when you want to "leave it to the professionals".
2. Before you're in over your head. Like most other varieties of disaster, bookkeeping disasters are much easier to prevent than they are to fix.* If you're falling behind on your reconciliations, or guessing at balancing entries, you're probably already in worse shape than you realize. Don't kid yourself that you're going to figure it out as you go along, or do some extra studying in your spare time. You're a business owner - "spare time" is a myth. (You do still require sleep and social interaction, after all.)
*This is not to say we aren't willing to work with you to fix disasters after they happen; we just greatly prefer identifying problems before they become disasters.
3. When something seems..."off". There's an old joke (you may have heard it) that, "The definition of an accountant is, 'Someone who solves problems you didn't know you had in ways you don't understand.'" This somewhat feeds into entry #2 in that, by the time a bookkeeping layperson realizes something is wrong, it's probably very wrong.
If your cash flows don't seem to be accurately reflecting your revenue, or if your expenses are running unexpectedly high, it's good to get a second set of (highly-trained) eyes on your books, to identifying current and potential problems. In addition to the fact that identifying and correcting problems is core to an accountant's job description, it's also good to have an outsider who can take an objective look at your financials and identify issues you may have overlooked.
4. When it's taking time away from other things. Maybe you just need to hire a bookkeeper because your business is doing so well that your attention is required elsewhere. If accounting is not your forte, and doing it yourself is sucking time and energy away from areas of your business which better suit your skillset, outsource it. There is no logic in toiling away at something you dread when you could focus on growing your business. When your business needs you marketing, or training employees, or meeting with clients, and you can't because you're mucking through bookkeeping, hire an accountant.
5. When you're sick of it. Chances are, you didn't start your own business to work hard doing something you hate. If you loathe doing your bookkeeping, you are going to have a very hard time doing a good job at it. Distaste for a task compels the doer to procrastinate, or rush through it. In accounting, this can very quickly lead to huge errors (particularly if it's already not a subject of familiarity for you). If keeping your own books is making you miserable, then delegate it. After all, you're the boss for a reason.
Resolutions for Your Books
The clock has struck midnight, and rung in a new year. And you only have 105 days to get in shape.
Your books, that is. April 15th is coming up fast, and you want your books to be looking goodwhen the big day rolls around. Fortunately, there are many ways in which getting your books healthy is a lot like getting yourself healthy. So, to help you keep a resolution for good accounting in the new year, we'll be comparing it to the most consistently popular New Year's resolution.
How to Clean Up Your Books in the New Year
1. Make a plan. A common first step to those seeking to lose weight is to get a gym membership. Likewise, those who are serious about cleaning up their books should invest in some good accounting software. It is also imperative that, if you haven't yet, you set up a chart of accounts and have separate bank accounts and credit cards for your personal and business finances.
2.
Smaller, frequent efforts are more beneficial than larger, infrequent efforts. Going to the gym once a week for four hours isn't going to help you as much as going three times a week for one hour. In fact, you're expending more energy for less results. Bank reconciliations are similar. Doing your reconciliations on a monthly basis is a huge, exhausting chore. Doing reconciliations weekly or even daily is an easy, manageable routine which keeps your books in better shape.
3. Follow your document "diet". Yes, we'll go ahead and admit this point is a bit of a stretch. (Extended metaphors are hard, guys.) Would it help to say that receipts are the organic granola of accounting? Anyway, just like a lot of people track their calories while attempting to lose or maintain weight, you should be tracking your purchases as well. When tax-time arrives, those documents are a great asset for itemizing deductions.
4. If it's too much to do alone, get help. Personal trainers make their living showing people how to work out, but they still can't do the exercise for them. That's just one (of many) ways in which accountants are cooler than personal trainers. A good accountant can do project work and help you get your books in order. However, many business owners prefer to avoid the work entirely, entrusting an expert with keeping their books long-term.
Imagine how easy it would be to get in shape if you could just pay a trainer to go work out for you. Just shows how much easier it is to take care of your financials.
Tough Financial Questions to Answer Before Starting Your Own Business
Almost everyone, at some point in their lives, entertains the idea of starting their own business. For most it's a purely speculative exercise, a fun "What if...?" daydream. But for those who start seriously contemplating entrepreneurship, there are a lot of tough questions to consider.
Now, there are hundreds of articles out there with titles like "Do you have the mind of an entrepreneur?" and "Is starting your own business right for you?" This isn't like that. There's no personality quiz here, nor checklist of character traits. This is because...
A.) Those articles frequently aren't very realistic. Personality quizzes don't work because not all businesses require the same personality. Checklists don't work because everyone thinks they are "reliable" or "able to think outside the box".
B.) We're numbers people. Numbers don't lie, and neither do we. So we're going to skip the fluff and go straight to the tough financial questions you need answered before you start your own business.
What is your break-even point?
Of course, there are lots of accounting questions regarding business entities, expenses, profit-margins, etc., but this is really the big one. How much do you need in sales before you are making money instead of losing it?
You'd be surprised at how many people we meet who do not have this question answered, though almost everything hinges on it. It really is necessary to know your break-even point because it ties your financials together and paints a clear goal. Because, isolated from each other, numbers can be deceiving. For instance, $100,000 in sales may look like a great success, until you compare it against $150,000 in expenses. Likewise, even if you keep expenses low, if your sales are lower, you are still operating at a loss. Knowing your break-even point lets you know exactly what your target is.
How l
ong can you run in the red?
In a perfect world, every business would be instantly profitable. Obviously, we don't live in a perfect world. And, in our imperfect world, most new businesses take some time to hit their stride.
Early failure is, in some ways, a natural part of a new business. When you're the new leader of a new company, it's a bit like going from playing a sport to coaching it. Even if you're a professional, the strategies that worked for you as an individual might not work on a larger scale, and you have additional responsibilities piled on you as well. Initial setbacks are to be expected.
"The most important thing for entrepreneurs is not to be put off by failure." - Sir Richard Branson (Source.)
That's not to say everything is doom and gloom, however. Many new businesses do go on to long-term success. However, new businesses owners have to be realistic and be prepared to deal with and mitigate some degree of failure early on.
This is why it is so very important to know how long your company can run at a loss. Too many new business owners, clouded by the dream of their assured success, expand too aggressively and wake up one day to find their capital is gone. Knowing in advance, "I can operate at x loss for y months," can help you set goals, know when to cut back and, in general, prepare for the unexpected. (And with a new business, the unexpected is inevitable.)
What
's your exit strategy?
In fact, according to data strategist Thomas Thurston, somewhere between 70%-80% new small businesses fail within their first 10 years. (Source.) That leaves, at best, a long-term success rate of less than a third. And, according to the SBA (Small Business Administration), 552,600 new businesses opened in 2009, but, that same year, 660,900 closed. (Source.)
Obviously, losing a business is hard, but not being prepared can make it even harder. For example, something as seemingly simple as how you register your business entity can affect whether your personal assets are at risk in the event of a closure.
Now, hang on, because we're getting to the bright side. Maybe you're going to leave your business because it's so successful. You want to cash-in, leave behind the stress of running the show, and go retire to an island. Well, you still need an exit strategy for that. How you set your business up in the early days can affect how much reward you get for the years of work and risk you invested in it.
In fact, we frequently advise our clients to always, regardless of their long-term plans, keep their books as clean as though they were planning on selling the company. As we mentioned in the previous point, life, inevitably, happens, but the unexpected is much easier to weather with pristine financials.