Blog
3 Questions for Defining Your “Ideal Customer”
Whenever I'm networking and have spoken to someone for more than a few minutes, the question I most dread comes up. No, not, "What do you do?" "Who's your ideal customer?" I feel like…
Pricing Strategies: How do I know how much to charge?
To view this article in video form, visit our YouTube channel. One of the hardest decisions a new business owner makes is how much to charge. In calculating the "right" price, there are a…
How You Use ROI Every Day
For those who don't know, ROI stands for "return on investment". Colloquially, you might think of it as "bang for your buck". Though it's frequently used to describe investment decisions, ROI is…
Expanding our horizons with Xero
Though we are very proud to call ourselves Diamond-level QuickBooks ProAdvisors, one of our best business traits is adaptability. We try to stay on the forefront of a changing global market and, when…
Working When Overwhelmed
There will frequently be times in your business when you feel overwhelmed. There will be days or weeks when setbacks pile upon themselves, when everything that can go wrong will go wrong, and all at…
Bald for a Cause
Many of you have met Craig. If you had to point him out across a crowded room, he might be "the guy in the suit with the shaved head". And if you know Courtney, she might be "the tall girl with…
Year in Review: Our clients’ big wins in 2015
People tend to think of bookkeeping as a necessary evil. Your business has to have it, so just find someone who will do a decent job and whom you don't have to pay too much. We beg to disagree. We…
Ledger Nightmares: Entries only an accountant should make
One of my favorite holiday traditions is watching "The Nightmare Before Christmas". For those of you unfamiliar with the movie, here is the basic plot synopsis: The leader of Halloween Town takes an…
Living a Lie: The mistakes that make entrepreneurs go broke
"You have to spend money to make money." "Maintain the image of success." "Fake it 'til you make it." There is an ideal of the successful entrepreneur as a jet-setting globetrotter, someone living…
FLSA Compliance: Three Distinctions to Understand in Classifying Workers
The Fair Labor Standards Act has been in the news a great deal, lately. Multiple class-action lawsuits have been filed on behalf of unemployees who believe they have not been fairly compensated.……