Tough Financial Questions to Answer Before Starting Your Own Business

Almost everyone, at some point in their lives, entertains the idea of starting their own business.  For most it’s a purely speculative exercise, a fun “What if…?” daydream.  But for those who start seriously contemplating entrepreneurship, there are a lot of tough questions to consider.

Now, there are hundreds of articles out there with titles like “Do you have the mind of an entrepreneur?” and “Is starting your own business right for you?”  This isn’t like that.  There’s no personality quiz here, nor checklist of character traits.  This is because…

A.)  Those articles frequently aren’t very realistic.  Personality quizzes don’t work because not all businesses require the same personality.  Checklists don’t work because everyone thinks they are “reliable” or “able to think outside the box”.

B.)  We’re numbers people.  Numbers don’t lie, and neither do we.  So we’re going to skip the fluff and go straight to the tough financial questions you need answered before you start your own business.

What is your break-even point?

Of course, there are lots of accounting questions regarding business entities, expenses, profit-margins, etc., but this is really the big one.  How much do you need in sales before you are making money instead of losing it?

You’d be surprised at how many people we meet who do not have this question answered, though almost everything hinges on it.  It really is necessary to know your break-even point because it ties your financials together and paints a clear goal.  Because, isolated from each other, numbers can be deceiving.  For instance, $100,000 in sales may look like a great success, until you compare it against $150,000 in expenses.  Likewise, even if you keep expenses low, if your sales are lower, you are still operating at a loss.  Knowing your break-even point lets you know exactly what your target is.

How long can you run in the red?

In a perfect world, every business would be instantly profitable.  Obviously, we don’t live in a perfect world.  And, in our imperfect world, most new businesses take some time to hit their stride.

Early failure is, in some ways, a natural part of a new business.  When you’re the new leader of a new company, it’s a bit like going from playing a sport to coaching it.  Even if you’re a professional, the strategies that worked for you as an individual might not work on a larger scale, and you have additional responsibilities piled on you as well.  Initial setbacks are to be expected.

“The most important thing for entrepreneurs is not to be put off by failure.”  –  Sir Richard Branson  (Source.)

That’s not to say everything is doom and gloom, however.  Many new businesses do go on to long-term success.  However, new businesses owners have to be realistic and be prepared to deal with and mitigate some degree of failure early on.

This is why it is so very important to know how long your company can run at a loss.  Too many new business owners, clouded by the dream of their assured success, expand too aggressively and wake up one day to find their capital is gone.  Knowing in advance, “I can operate at x loss for y months,” can help you set goals, know when to cut back and, in general, prepare for the unexpected.  (And with a new business, the unexpected is inevitable.)

What‘s your exit strategy?

In fact, according to data strategist Thomas Thurston, somewhere between 70%-80% new small businesses fail within their first 10 years.  (Source.)  That leaves, at best, a long-term success rate of less than a third.  And, according to the SBA (Small Business Administration), 552,600 new businesses opened in 2009, but, that same year, 660,900 closed.  (Source.)

Obviously, losing a business is hard, but not being prepared can make it even harder.  For example, something as seemingly simple as how you register your business entity can affect whether your personal assets are at risk in the event of a closure.

Now, hang on, because we’re getting to the bright side.  Maybe you’re going to leave your business because it’s so successful.  You want to cash-in, leave behind the stress of running the show, and go retire to an island.  Well, you still need an exit strategy for that.  How you set your business up in the early days can affect how much reward you get for the years of work and risk you invested in it.

In fact, we frequently advise our clients to always, regardless of their long-term plans, keep their books as clean as though they were planning on selling the company.  As we mentioned in the previous point, life, inevitably, happens, but the unexpected is much easier to weather with pristine financials.

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